Xoogler Demo Day

How scoring works

The rubric

Each evaluator scores a startup using the 5-Level Qualitative Scorecard. Every pillar gets one of:

L1 Decline L2 Weak Signal L3 Moderate L4 Strong Signal L5 Elite / Horizon

Pillars are grouped into three weighted sections:

SectionWeight
1. Core Foundational Criteria (team, market, product)50%
2. Scalability, Traction & Founder Signals30%
3. Sector-Specific Criteria (one line matching the startup's field)20%

How a startup's score is calculated

  1. Per evaluator, per section — average the pillar levels in that section.
    section_avg = mean(pillar levels)
  2. Per evaluator, weighted score — combine sections by their weight.
    weighted = (S1 × 0.50) + (S2 × 0.30) + (S3 × 0.20)
  3. Across all evaluators — simple mean of each evaluator's weighted score.
    overall = mean(weighted scores)

Score range is 1.00–5.00. If a section has no pillars filled, it's dropped from the weighted sum and the remaining weights are normalized so the score stays on the same scale.

Worked example

Two evaluators score the same startup. Each fills out pillars in three sections.

Evaluator A

SectionPillarsSection avg
1 (50%)4, 3, 43.67
2 (30%)3, 3, 4, 43.50
3 (20%)44.00
3.67 × 0.50 + 3.50 × 0.30 + 4.00 × 0.20
= 1.84 + 1.05 + 0.80
= 3.69

Evaluator B

SectionPillarsSection avg
1 (50%)3, 3, 33.00
2 (30%)4, 4, 4, 44.00
3 (20%)44.00
3.00 × 0.50 + 4.00 × 0.30 + 4.00 × 0.20
= 1.50 + 1.20 + 0.80
= 3.50
Startup overall
mean(3.69, 3.50) = 3.60

What the leaderboard shows